In a meaningful collaboration, Mastercard and FC Urban have joined forces to make football more accessible to the residents of Munich. As part of UEFA's Champions Innovate program, this partnership aims to break down traditional barriers to playing football by offering flexible, accessible games for players of all skill levels. Through innovative technological solutions, including gamification features, participants can track their progress, fostering a love for the sport and encouraging greater physical activity.

The City of Munich strongly supports this initiative, aligning with UEFA's strategic vision to promote physical activity and healthy lifestyles. Through this collaboration with Mastercard and FC Urban, the city aims to create a lasting positive impact on its community, encouraging residents of Munich to engage in sports and lead healthier lives.

Sustainable impact and creating an inclusive community
A key focus of this initiative is fostering an inclusive community. By removing traditional barriers and offering flexible, accessible games in a safe environment, the partnership encourages everyone to engage in the sport, promoting gender equality and empowering individuals through physical activity. This approach aligns with broader efforts to create equitable opportunities for all individuals, regardless of gender.

Mastercard Urban Tournament on the UEFA Champions Festival Pitch‍

The highlight of this collaboration will be the Mastercard Urban Tournament on the UEFA Champions Festival pitch on May 29, 2025, just two days before the UEFA Champions League Final. This event will showcase that football can be inclusive and accessible for everyone, creating a positive impact on the local community.

Through Champions Innovate, Mastercard, FC Urban, and the City of Munich are setting a new standard for inclusivity and accessibility in sports, leaving a legacy that will inspire future generations to embrace the joy and benefits of playing football.