We’re proud to share some incredible news: FC Urban has been selected for Champions Innovate, UEFA's pioneering programme aimed at promoting active and healthy lifestyles! In collaboration with Mastercard, we’ll contribute to creating a lasting legacy in Munich, the host city for the 2025 UEFA Champions League Final.

What is Champions Innovate?

Launched by the UEFA Innovation Hub, Champions Innovate connects UEFA, host cities, and commercial partners to tackle strategic challenges. This year’s focus? Promoting physical activity and healthy lifestyles, with Munich and the German Football Association (DFB) joining forces to support startups that offer innovative solutions.

Mastercard x FC Urban: Building an Inclusive Future

Through our community-driven platform, FC Urban removes traditional barriers to playing football by offering flexible, accessible games for players of all skill levels. With the support of Mastercard and Champions Innovate, we’ll explore cutting-edge technological solutions to make access to sports more inclusive and equitable for everyone in Munich.

Gamification and innovative tools will empower players to track their progress, fostering a love for football and encouraging more people to engage in physical activity.

A Big Step Forward

This opportunity wouldn’t be possible without the support of:

• UEFA Innovation Hub
• Mastercard
• The City of Munich

We’re also grateful for the financial contribution of €50,000 and access to mentoring, workshops, and networking opportunities with some of the biggest players in the sports innovation space.

Save the Date: 29 May 2025

Mark your calendars! FC Urban will present the results of this exciting collaboration during the final showcase event at Munich’s historic Old Town Hall (Altes Rathaus), just two days before the UEFA Champions League Final.

We’re incredibly excited to get started and bring our vision of “Football for All” to life in Munich! Massive thanks to everyone who’s supported us on this journey so far. Let’s make it happen! 🚀⚽

#ChampionsInnovate #Mastercard #FCUrban #FootballForAll #UEFAChampionsLeague #Munich2025 #InnovationForGood

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